You Do You White Sox Twitter.

Hey, I see ya.  I know you are trying to stay relevant, trying to capitalize on recent internet headlines.  And you know what? You do you.  Wanna know why?  Cause us Sox fans, we are never satisfied.  If there is a fanbase that can be accused of moving the goal posts more than the Sox fanbase, I’d like to see it.  Confused?

 

Last week, I woke up to this little article from the Tribune, you can read it here.

White Sox ‘cash me ousside’ tweet falls flat with some fans.

I saw the reactions, a solid mix of good and bad, but to the ones saying this was done in bad taste, you are taking this shit too seriously.  If a tweet makes you unfollow your baseball team, you gotta take a step back, have a real conversation with someone and reevaluate your social media life.  This is entertainment, in a world where tweets go out every second, making an impact is a huge deal.  And this did it’s job, it provoked responses.

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Anytime a big company tries to capitalize on some flavor of the moment, it’s gonna get looked at as cheesy. Lame. Whatevs.  But if the Sox Twitter was stale? People gonna bitch about that too.  So it’s a no win.  Trolls ain’t buying tickets, and most die-hard fans don’t know how to use Twitter anyways.

A question of marketing always seems to come up, mostly that the Sox don’t do it well. I disagree, I think they do an excellent job trying to appeal to many different bases.  Problem is, especially this year, they don’t really have much star power to use right now.  Abreu and Q.  Frazier. But some of these young kids got it going on.  Tim Anderson can be the next big thing, believe you me.  He’s poised to make it happen.  Just hope he doesn’t go the way of the Beckham. So they should be blasting him out this season if he does anything of value.

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This new crop of youngsters has some pretty unique people in it.  Carson “Filthy” Fulmer, dude is crazy nice.  Zach Burdi, another guy who is just so frickin’ nice it makes you sick.  Plus he’s from Downers Grove, so you gotta pull for the local guy right?  I am high on Giolito and Moncada too, but the ace in the hole (as far as social media star power) is Michael Kopech.

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The loving couple.

Kopech dates Brielle Biermann, which I had to ask my wife if she knew who that was.  Apparently she is the daughter of a reality star and is making a push to be one herself. Or she is one already, I don’t really know.  All I know is that they made a big splash at SoxFest with the ladies.  Kopech tosses in the 100’s and he dates a reality TV star.  That’s huge. If we can’t capitalize on that to get some younger fans, I don’t know what to say.   She (and he for that matter) don’t look bad.

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Here is another of Brielle. For educational purposes. And BeefLoaf.

So keep taking these risks, and market these new guys to us fans!  You keep doing you, eff the haters.  Hell, if we get a little reaction on a tweet we pop bottles.  Honestly, we’d pop bottles anyways, but a few retweets is a great excuse for our wives.

Have any good marketing ideas?  Send them to us at @fromthe108!  Or post them on our FB page here!

Remember our contest with Tyler Saladino #southsidestachemen.  Tweet those pics using that hashtag!

 

-MSS

Tyler Saladino’s Challenge to White Sox Fans!!!

Yesterday , in the Twitterverse, something amazing happened.  An actual player in the White Sox organization responded to one of our tweets.  Here is that tweet –

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To which we got this –

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Pretty effin cool, just like our man Ty Fu and his wonderful ‘stache. You have about 75 days to grow something that we’ll all be pround off.  Get to work! To be in the contest, tweet us @fromthe108 and Tyler @SaladinoTyler and hashtag it #southsidestachemen. And of course you NEED to include a pic of your facial hair entry!

If free tix from Tyler isn’t sweet enough, you will also win a brand spanking new @fromthe108 T-shirt! It’s 100% Cotton and 100% awesome.  We went all out and made it 3 color with a back! If you have any questions send us a message on our FB account or DM us on Twitter.

In the aftermath of this exchange, almost immediately our thoughts go right to Chorizy-E who changes his facial hair like he’s evading the law (which he might be).   Let’s take a look at the highlights of Chorizy’s facial hair game so you contest entrants know how high (or low) you’ll have to go to get the free tickets from Tyler and a shirt from us!

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MSS’s Take – A great shot of the both Chorizy and Beef.  Look at that fu manchu on Chorizy.  Without the crazy eyes, he almost looks normal.  I’d rather see some longer side burns, maybe some ram horns almost connecting, which will really put this up to a solid 7.5 on the “Yeah, I made out with my 3rd cousin” scale of 10.

‘Loaf Take – This is deserving of a participation trophy and nothing else.  I look good in that pic tho’

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MSS’s Take – This was just really spot on.

‘Loaf Take – Derek Smalls has aged quite a bit.  At least he is still stuffing his pants with produce. Too bad it’s lettuce.

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MSS’s Take – Oh for pete’s sake.  Everything about this is just awful.  Short hair and just a ‘stache. I’d call the cops on this guy if he showed his face in my neighborhood.  I’ve seen this guy before, mostly at public pools trying to be incognito. Maybe wearing a “Mustache Rides 5¢” t-shirt maybe not, but you know he’s saying it to any girl over the age of 15.

Loaf Take – This is a fairly vanilla ‘stache (with a hint of bourbon, obviously) and it probably wouldn’t win this contest, but it’s still enjoyable

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MSS’s Take – I see hardly anything wrong in this pic. Aside from all the grey hair.

‘Loaf Take – This is about a ‘stache contest, not a, let’s see how unemployed I can look contest.

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MSS’s Take – Wow.  I had never seen this pic before.  He does look like Great Tiger getting a punch in the gut.  He looks young too. Like really young.

‘Loaf Take – 8th grade graduation picture…..I think…..it’s possible that Walt Frazier and Keith Hernandez intervened, we’ll never know

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MSS’s Take – Here we have Quernzy with the guy who played Pedro in Napoleon Dynamite Why do we have that in amongst…..DEAR GOD THAT IS CHORIZY.

Loaf Take – A little inside baseball, but Chorizy was forced to have that hair style and clothing while he was on parole a few years back (court mandated)

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MSS’s Take – Is that a duckface? Really?  On the positive side, really smooth cheeks. The facial hair is intriguing, makes ya wonder. What you wonder about is up to you.

Loaf Take – This is a strong entrant. It is similar to the opening picture, except he really gives a fk in this shot.  This could be in the running.

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MSS’s Take – I like this style, the crazy goatee, kinda System Of A Down-ish, long hair.  But seriously, is that a duckface too?  And is that Boones Farm? SMH.

Loaf Take – Always in great cardiovascular shape, Chorizy and his facial hair are sweating through their t-shirt after playing some billiards.

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MSS’s Take – Buddy Chorizy! A time tested look that is classic. Now, he can’t tun water into High Life (really it’s not that far off to begin with) but he can turn $20 into a liquid party.  A liquid party that he will more than likely pass out at, wake up later and ask why we didn’t get him tacos.  Cause we thought you were dead brah.

Loaf Take – Chorizy always wanted to be in the clergy, this was his last and failed attempt, for obvious reasons

MSS disclaimer – I have always been jealous of the ability of Chorizy and BeefLoaf to grow elaborate facial hair in a matter of days.  They also can skip a haircut or 2 and it will be on their shoulders. These guys are hairy and they never have to wait too long to have a new style.  I haven’t cut my hair in 2 years just so I could fit in.

Bandwagon Cubs Fans, Repent!

Folks, its your old buddy BeefLoaf…………this is a special post, a playoff baseball post.  This is a post that should help you and more importantly, your Cubs fan friends, enjoy baseball this time of year.  A recent series of discussions between the 108ers helped us identify that most of OUR friends that claim their fandom to the Northside team, are very, very casual fans and few, if any, actually attended, or even so much as watched or listened to games during their extended hiatus from playoff baseball.  Now, this isn’t a sin in the biblical sense, but it is a sin of fandom if you intend to sport your Cubbie blue all over the goddamn place and choose to be obnoxious to your fellow Southsider that has been living and dying with an awful team for 8 years.  So upon further review (no worries, Mike Carey isn’t advising us), I decided to create a list of things that the bandwagon Cubs fans can do to repent and feel full enjoyment for this current playoff run.  White Sox fans, please pass this list on to your Cubs fan friends and together we can live in harmony, like ebony and ivory.
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Re-embrace Sammy Sosa………..I’m tired of it, as Cubs fans, you love Sammy Sosa, so I want you to bring him back in to your life….I think hanging an 8×11 photo of him in your den should do the trick.  Extra credit for hanging a picture of “White” Sammy Sosa
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Buy an old school shirsey………….I’d suggest EITHER something from your childhood, whatever era that might be (I’m in my late 30’s so a Manny Trillo shirsey might be fun)………..OR a guy that none of the other bandwagon fans know who the fuck they are…….like 2012 All Star Bryan LaHair
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Drink nothing but Old Style for an entire playoff game.  It used to be the main beer at the park on Sheffield and Addison, so go nostalgic and knock back some Old Style
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Rewatch Glenallen Hill’s May 11, 2000 monster fucking home run.  It’s seriously the longest fucking home run I have ever seen (I don’t care what the record books say).  And it’s so easy to find in the YouTube era, so go check it out.  If it is your first time viewing it, please watch it in private, because it’s NSFW
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Adopt some vintage Cubs styles to your personal ensemble……I’ll leave this to your imagination, but a couple of things that would really endear you to the hard core Cubs fans and your White Sox brethren as well would be getting a perm like 80’s closer Lee Smith, or possibly an I ❤️ Sandy Sandberg tattoo, you know, something really classy
Say it out loud, so all can hear…”FUCK RYAN DEMPSTER AND HIS STUPID FUCKING IMPRESSION OF WILL FARRELL DOING HARRY CARAY!!!!” We all know this sucks, and I’m still not sure why this is allowed to be on TV.  You’ll be considered part of the die-hards if you say this blows

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Make sure others know that you blame Alex Gonzalez and Dusty Baker’s over usage of Mark Prior in game 2, for the 2003 team’s NLCS collapse, and NOT Steve Bartman.
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Create a macaroni statue of your favorite current player or coach, I’d suggest Chris Bosio as it would take the most possible macaroni of any person in the dugout.   Don’t let him near your statue though, I doubt he could resist, as it appears his self control around the table is in question.
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Get into a bar fight with Kyle Farnsworth.  To be honest, most of you  have probably already done this, or if you are woman, you have been sloppily hit on by him, so this is probably the least necessary one on the list, but I’ll leave it on here for those that were incarcerated or underage during those years.

Godspeed.

 – BeefLoaf

MidSeason Grades from the 108

Midseason Grades
A couple of footnotes to the grades, Chorizy-E went with Pass/Fail as he believes that is how everything should be graded.  MSS offered up an “Incomplete” for Twitter, as he doesn’t believe much in Twittering.
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Beer Vendors
Over in the 108, this is easily the most important grade. We got this shit on lockdown.  Hell, BeefLoaf and Slumpbuster have our regular beer guys on speed dial so they don’t waste their precious time coming by till be get there.  Brian, James and Richard are top notch and take great care of us.  However, if you are sitting in the upper deck…it is a bad area….a wasteland if you will.  Easily lost multiple sales because they NEVER come around.  Sometimes we save money on tickets to buy beer folks, but if we don’t have the opportunity to purchase, well, yeah.  So treat the “up high guys” the same as the lowers.
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Fans (in stadium)
Wow.  We went from selling 100k tickets in a week, to listing 1000 tickets a day on StubHub.  The fans were awesome when we were winning, not so much when the drecks of the bad losing streak hit.  We don’t expect full houses anytime soon.  White Sox fans in the stadium actually know the game better than you might think, we like to think 99% of fans are just there to eat hot dogs and drink beer, which is mostly correct, but the 108’ers tend to run into people who actually have a clue and who are very social.  Especially opposing team fans, which is always questionable………unfortunately, too many of you still engage in the wave, which is the equivalent of having AOL as your internet provider or  asking someone to fax you some information.  The wave may have been fun/cool at some point, but that point is 20 years in our rear view, now its equal parts obnoxious and pointless.  If you don’t believe me, watch our video here.  Overall, White Sox fans are generally friendly and conversational, with the occasional fall down drunk (more occasional in the 108).
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White Sox Twitter
I’m a big fan of the White Sox Twitter community.  They’re very active and unlike most social media, I see people actually asking questions and getting solid answers.  This builds a more informed, more cohesive fan base.  Of course there are some complete lunatics, but it’s the internet, so that’s gonna happen.  But, White Sox Twitter also clearly suffers from bipolar disorder…….one minute, Sox are the best team in baseball, the next, they should get contracted Expos style………Tyler Saladino is the equivalent of the Bears backup QB, everyone knows he isn’t very good, but they still want him in the lineup at all costs, even at DH………..the group is very split on JB Shuck, the sane folks know he really sucks and shouldn’t play everyday, the unsane would like him out there at all costs……..in fairness, this is what you have to work with when you watch 162 baseball games of a mediocre team.  White Sox Twitter has been really on point with the fans’ feelings of the team, they make the game viewing experience very fun, even when the team sucks.  I think collectively, as a group, we need to work in Crying Jordan more, but that is just me.
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Robin Ventura
Like a wet luke warm towel in a locker room, RV is still around.  Is it luke warm cause it was recently pissed on?  Maybe.  Cause it wasn’t fully dry when it came out of the dryer?  Maybe.  Why are we talking about towels?  Cause they are far more interesting than RV and his managing style.  Just read this article to get the unabridged version of what we think of RV.
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Rick Hahn
We are fans of Rick Hahn, but trying to figure out “the Plan” is sort of like following the plot of True Detective 2, you think you sort of almost have it and then Jimmy Rollins and Mat Latos die and you are back to square one.  To his credit he has discarded his old and broken toys for other people’s old and broken toys……..ah, who are we kidding, if it weren’t for Tim Anderson, this team would be trending down towards the Twins, which is possibly what they need, but right now, we want to watch them play well.  There is so little depth on this team, someone has to take the blame for that.  If you lose the CF you picked up 30 seconds before the season started, the whole team should not fall to pieces, and we certainly should not have to watch JB Shuck.  Not to mention you rostered Jerry Sands for what seemed to be forever.  We think Hahn was in a weird spot this year, between trying to compete and keep the White Sox 3 high draft picks………..think in that respect, he mostly did what he could, but again the team is in the dreggs of the middle class (we know, we know, the middle class is gone in the US).
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The Organization
Rough one.  They try so fucking hard. we are friends with many folks in the front office in all different areas. We would say overall, this year has been pretty smooth so far. We feel like they have had some solid giveaways.  The t-shirts have been bomb, wish it was a Monday not a Thursday, but whatevs.  Lots of folks are getting there to get them.  They have started doing special tickets for special bobbleheads too, which we love.  We also love that they discount the tickets.  We also love that MSS does make us go through the line a bunch of times to get extras. MSS really hope this continues and they offer this for the regular release bobbles too.  Even the red shirts have done a better job this year.   The organization hasn’t really pissed me off and they are clearly trying to make positive changes.
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Announcers
Jason Benetti is carrying this sorry group.  He is a breath of fresh air and he is already making the broadcast 100x better with new segments and fun interactive stuff for the fans (even if we realize that @ssspnoles and @cswear12 have the cheat code for #SoxMath).  He also allows Steve Stone to actually talk and they actually interact in a fun way.  Especially like the one inning a game where Jason really gets to break Stoney’s balls about how bad he did against certain hitters from his past.  We suspect that Benetti will get stolen by ESPN or MLB Network at some point, so we should really try to enjoy this while it lasts.  One negative point against Benetti, he dissed us with our welcome sign and never acknowledged it on TV.  That ain’t cool.
Steve Stone is still good, not as good as he used to be, but that is only because with the pervasiveness of advanced stats that help the average fan understand the game better.
Hawk is done, but we get so many insane quotes from him, we can deal with it for the rest of the year.  His main highlights of the year have been when he couldn’t see if a ground rule double (aka bounce home run) was a homer or a double and had to ask Stoney (mind you, he has a monitor 3 inches from him that he could look at) and when he left the booth for an inning to check on Todd Frazier when Frazier got hurt in Texas.  He’ll probably blame the umps for this bad rating we are giving him.
Farmio and DJ are a good listen if you think of them as an old married couple.  I think that’s what they’re going for, so I’ll pretend it’s on purpose……….however, if your intention was to actually know what is going on in the game they aren’t such a good listen………..when they actually do talk about the game, Farmio rarely knows wtf is going on and often gives incorrect information.  DJ would probably be better off with a better partner, because Farmio is slipping big time, but considering it is the White Sox, they’ll probably extend him for another 5 years.
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Technology
We love the ballpark app (except for the feature that allows you to order food, because that food shan’t arrive, EVAR). We love that they give you stuff for checking in.  Sadly, this year it has been mostly bullshit.  Last year we had free apps at ChiSox every weekend it seemed.  And those coupons were good till the end of the season.  Now they are only good for that game.  So if BigUns buys us all pretzels or something in the 8th, we still have to go get the free apps even if we aren’t that hungry for wings (which is rare, but can happen).  Yes, they lost a TON of money on that promo last year from the 108.  But guess what?  We also bought a TON of tall boy High Life’s at $7 each.  Seriously.  We can buy a case of High Life for $3 more.  A case! So give me some free fucking wings!
On another note, one of the goals of Ballpark App is at 50 check in’s, you get a Golden Chris Sale Bobblehead. Which is awesome.  What is not awesome is that they GAVE THE DAMN THINGS AWAY ON SOCIAL MEDIA NIGHT IN THE TWITTER VENDING MACHINE. So all the guys who have been going to every game  just got scooped by some douche that tweeted “Go Sox! 456789”  That was cold guys, especially since we are only in the 40’s for home games.  You could have waited, but in true Sox fashion, blew the load early.
New scoreboard is nice, but that’s about it.  They’re trying to do more with social media, but there is not much of interest there.  There is still not a way to use a credit card with vendors.  They do very little to go about seeing what their season ticket holders spend in the stadium or what they spend it on.  There are a lot of improvements to be made across the MLB in terms of in-stadium technology and you think they would lead the way since they have so many games as opposed to a sport like football.  But they do not.  Good news though, Comiskey Cash is still a thing, for some stupid reason.

The 5 – Early Season Happenings That Have “the ‘Loaf” Giddy

Afternoon folks, it’s the ‘Loaf……here is a quick 5 for that azz……

5. Adam Eaton is excellent in RF – On the broadcast Tuesday night Jason Benetti mentioned that Adam Eaton has saved more defensive runs than any player in baseball (ie, an average defender would save 0 runs and be perfectly even)…..8……put in context, saving 8 defensive runs in the current run enviroment is mathematically worth 1 win.  That’s a lot for less than a month of play…..oh and he’s knocking the crap out of the ball as well, notching his first HR on Tuesday as well.
4. The White Sox organizations treatment of fans – The highlight is the home date on April 9th in which not only did they allow all upper tank fans to sit in the lower tank (icy ramps), but they gave all fans a ticket voucher on the way out of the park to show their appreciation.  Well Done!
3. Jason Benetti – What I have seen of the Benetti/Stone broadcasts are tremendous……..I was fearful of Benetti being a cookie cutter snoozeville, Syracuse type, but he has a personality and more importantly he allows Stoney to be fun and weird as well……….it’s a much more relaxed and silly broadcast than the Hawk Show.  I especially love their little case of prizes that includes Stoney’s signed Altoids.
2. Matt Albers – The 108’s favorite player, aka “El Nino” has dominated on the field and has shown his fiery personality just immediately off of it.  He’s a treat to watch!
1. Twitter – Our twitter friends and followers make road games (or home games we aren’t attending) so much fucking fun to enjoy together.  Keep up all the craziness and we’ll get this division title together. (If you don’t see your pic, blame MSS (@mysoxsummer)tweet at him to complain)

– BeefLoaf