Hey, I see ya. I know you are trying to stay relevant, trying to capitalize on recent internet headlines. And you know what? You do you. Wanna know why? Cause us Sox fans, we are never satisfied. If there is a fanbase that can be accused of moving the goal posts more than the Sox fanbase, I’d like to see it. Confused?
Last week, I woke up to this little article from the Tribune, you can read it here.
White Sox ‘cash me ousside’ tweet falls flat with some fans.
I saw the reactions, a solid mix of good and bad, but to the ones saying this was done in bad taste, you are taking this shit too seriously. If a tweet makes you unfollow your baseball team, you gotta take a step back, have a real conversation with someone and reevaluate your social media life. This is entertainment, in a world where tweets go out every second, making an impact is a huge deal. And this did it’s job, it provoked responses.
Anytime a big company tries to capitalize on some flavor of the moment, it’s gonna get looked at as cheesy. Lame. Whatevs. But if the Sox Twitter was stale? People gonna bitch about that too. So it’s a no win. Trolls ain’t buying tickets, and most die-hard fans don’t know how to use Twitter anyways.
A question of marketing always seems to come up, mostly that the Sox don’t do it well. I disagree, I think they do an excellent job trying to appeal to many different bases. Problem is, especially this year, they don’t really have much star power to use right now. Abreu and Q. Frazier. But some of these young kids got it going on. Tim Anderson can be the next big thing, believe you me. He’s poised to make it happen. Just hope he doesn’t go the way of the Beckham. So they should be blasting him out this season if he does anything of value.
This new crop of youngsters has some pretty unique people in it. Carson “Filthy” Fulmer, dude is crazy nice. Zach Burdi, another guy who is just so frickin’ nice it makes you sick. Plus he’s from Downers Grove, so you gotta pull for the local guy right? I am high on Giolito and Moncada too, but the ace in the hole (as far as social media star power) is Michael Kopech.
Kopech dates Brielle Biermann, which I had to ask my wife if she knew who that was. Apparently she is the daughter of a reality star and is making a push to be one herself. Or she is one already, I don’t really know. All I know is that they made a big splash at SoxFest with the ladies. Kopech tosses in the 100’s and he dates a reality TV star. That’s huge. If we can’t capitalize on that to get some younger fans, I don’t know what to say. She (and he for that matter) don’t look bad.
So keep taking these risks, and market these new guys to us fans! You keep doing you, eff the haters. Hell, if we get a little reaction on a tweet we pop bottles. Honestly, we’d pop bottles anyways, but a few retweets is a great excuse for our wives.
Have any good marketing ideas? Send them to us at @fromthe108! Or post them on our FB page here!
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108 OG / The Face Of The 108 / #108ING / #SoChoice