You Do You White Sox Twitter.

Hey, I see ya.  I know you are trying to stay relevant, trying to capitalize on recent internet headlines.  And you know what? You do you.  Wanna know why?  Cause us Sox fans, we are never satisfied.  If there is a fanbase that can be accused of moving the goal posts more than the Sox fanbase, I’d like to see it.  Confused?

 

Last week, I woke up to this little article from the Tribune, you can read it here.

White Sox ‘cash me ousside’ tweet falls flat with some fans.

I saw the reactions, a solid mix of good and bad, but to the ones saying this was done in bad taste, you are taking this shit too seriously.  If a tweet makes you unfollow your baseball team, you gotta take a step back, have a real conversation with someone and reevaluate your social media life.  This is entertainment, in a world where tweets go out every second, making an impact is a huge deal.  And this did it’s job, it provoked responses.

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Anytime a big company tries to capitalize on some flavor of the moment, it’s gonna get looked at as cheesy. Lame. Whatevs.  But if the Sox Twitter was stale? People gonna bitch about that too.  So it’s a no win.  Trolls ain’t buying tickets, and most die-hard fans don’t know how to use Twitter anyways.

A question of marketing always seems to come up, mostly that the Sox don’t do it well. I disagree, I think they do an excellent job trying to appeal to many different bases.  Problem is, especially this year, they don’t really have much star power to use right now.  Abreu and Q.  Frazier. But some of these young kids got it going on.  Tim Anderson can be the next big thing, believe you me.  He’s poised to make it happen.  Just hope he doesn’t go the way of the Beckham. So they should be blasting him out this season if he does anything of value.

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This new crop of youngsters has some pretty unique people in it.  Carson “Filthy” Fulmer, dude is crazy nice.  Zach Burdi, another guy who is just so frickin’ nice it makes you sick.  Plus he’s from Downers Grove, so you gotta pull for the local guy right?  I am high on Giolito and Moncada too, but the ace in the hole (as far as social media star power) is Michael Kopech.

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The loving couple.

Kopech dates Brielle Biermann, which I had to ask my wife if she knew who that was.  Apparently she is the daughter of a reality star and is making a push to be one herself. Or she is one already, I don’t really know.  All I know is that they made a big splash at SoxFest with the ladies.  Kopech tosses in the 100’s and he dates a reality TV star.  That’s huge. If we can’t capitalize on that to get some younger fans, I don’t know what to say.   She (and he for that matter) don’t look bad.

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Here is another of Brielle. For educational purposes. And BeefLoaf.

So keep taking these risks, and market these new guys to us fans!  You keep doing you, eff the haters.  Hell, if we get a little reaction on a tweet we pop bottles.  Honestly, we’d pop bottles anyways, but a few retweets is a great excuse for our wives.

Have any good marketing ideas?  Send them to us at @fromthe108!  Or post them on our FB page here!

Remember our contest with Tyler Saladino #southsidestachemen.  Tweet those pics using that hashtag!

 

-MSS

The 5 – Promotions We’d Like To See

As we all know, attendance has been an issue the last few years.  I’d like to think that with the Sox trying to make major changes, the fans will support them by buying cheap ass tickets ($15 corners, $7 uppers for most games). But more than likely they won’t buy shit till we start winning again, much like last year when we started winning, future games started to sell.  100k tickets in a week. You know what to call that –

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So here are 5 promotions that we’d like to see –

1. BOGO (Buy One Get One) Tuesday. We used to have half price Monday for the tickets (they were overpriced at that time anyways) but people would lose their shit cause they thought they were getting a deal. Much like Kohls, they showed you that saved a bunch of money but you were still getting ripped off.  I remember one Monday watching a girl, who was White Girl Wasted, fall down about 15 rows on the cement in 512. She got grabbed about 3 rows before the bottom, which might have hurt her more.

So anyways, let’s have a day where there is an item that is BOGO.  Pizza, Pretzels, Nachos and our fave in the 108, BEER.  Yes, I think there should be one day (a random Tuesday night in April) that they sell 2 beers for 1.  You don’t have to announce it in advance, but rather do it when people get to the game.  It should be a reward to everyone that is attending a vs. Twins game while it is 35 degrees out.  Get Drunk On Us Night.

Summary – On Tuesdays early in the year, one item will be BOGO. It can be any concession, but one night has to be beer. 

 

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MGD is better (kinda) when it’s 2 for 1.

 

2. Free Food For Kids.  If I had a dollar everytime someone used the “Food Prices” as a reason not to go to the game I would have enough money to pay off James Shields‘ contract.  One, I am always shocked that people are shocked at the high prices.  Two, you can bring literally ANYTHING food wise into the game.  One game I saw a guy eating a carrot I am sure he stole from Mr. Ed.  Three, I am REALLY REALLY shocked that people are shocked you can bring in anything.  So let’s follow the masters of promotion, Denny’s, and give the kids FREE FOOD!  It is a similar take on the Kohls example, if people think they are getting a deal, they will spend more.  What’s a profit margin on $6 hot dog?  Give away 2 to sell two.  Plus, you can give away those hot dogs that they sell for $1 4th of July weekend. Those are tasty, especially the 6th one followed by your 8th Lite.  You’ll sell more tickets, more people will come and you’ll sell more food.  Easy peasy.

Summary – Every weekday game, KIDS EAT FREE. Simple meal of a hot dog, chips and a small pop.

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3. Punch cards. For years and years, BeefLoaf has argued for a charge account that is connected to your seat so you can get loaded without having to have cash on you.  He has also asked for pizza slices delivered to your seat.  Neither is really ground breaking, or all that hard to make happen, but the Sox don’t seem to be interested. So give us a punch card!  Any item over $5, you get a punch.  For every $5 you spend, you get a punch.  Once you hit $100, you get $25 in Comiskey Cash.

Summary – Get a punch for every $5 you spend. Every $100 you spend, you get $25 in Comiskey Cash.

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Just one I found on the net, but it works!

 

4. Cat Day. We already have a very successful Bark At The Park! Day.  Sells out (for dog space anyways) every year.  Like Elvis night, I don’t try to understand it, but just get drunk at it and enjoy the extra people.  So why don’t we have a Cat Day / Night?  Cats are cleaner, don’t piss and shit all over the place and honestly fit the Sox fan demeanor a bit better.  Cats don’t give a fuck, they use you for their purposes and only when they want to.  Which to me describes a majority of Sox fans.  BeefLoaf owns several cats and now a dog that looks like a cat.  The guy loves pussy, that much is clear.

Summary – Cat Night.  Make it happen!

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Faster than Abreu.

5. Hang With An Alumni Player Night. Yes. Hell yes. Want to eat churros with Dan Pasqua?  We can make that happen.  Wanna have a hot dog eating contest with Ron Kittle? We can do that too.  Just be careful cause Kitty can eat (and drink) like a madman.  Create a contest, it can be on a weeknight too, for a guy to spend a game with an ex-player.  They get a free meal, the fan get’s a once in a lifetime experience.  I’d love listening to Carlos May‘s stories and thoughts on the young bloods coming up.  Sounds like a win win for all involved.

Summary – Alumni Date Night on the Sox!

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-MSS

Big things are coming for the 108 in 2017.  We have some t-shirts getting printed as I type this.  Look for us at SoxFest and maybe you’ll get a “108 Exclusive” shirt.  Follow us on FB here! We go live from time to time, mostly while drunk. We also have our Twitter that you can follow here!