What are we talking about here?
The White Sox from time to time come up with promotions to try to fill seats. Some of them are very successful like Halfway to St Pat’s or Elvis Night. But some, some are not so good. I present you with Guys Night.
So what is the insanely cool thing that makes this “Guys Night”?
Ticket prices are discounted, which is nice, but there is also a giveaway. It’s a hat, and from the image looks kind of cool, but two problems here:
- Hats are about the most unisex giveaway possible
- Hat vouchers are limited to the first 500 tickets purchased
The first 500? This is about 9500 short of a normal giveaway.
I’m not quite sure what makes this “Guys Night” or even what would entice you to go to this. Maybe they can go with the fact that it will be the last time you’ll get to see Bryce Harper at the Cell for a long while? I mean, unless the Sox and Nats play in the World Series.
So I guess it’s a promotion to get 500 more people in the seats to see the reigning National League MVP .
Why do we need this?
I’m sure you’ve visited the park and thought to yourself “I wish there were more guys here.” I think in general, the Sox want more people in the seats, but I think that ratio is typically a majority guys and you’ve probably topped out in that portion of the market.
I guess they may see this as a way to sell more beer at the park on a Thursday night and maybe they’re right. And when has that ever worked out poorly for the Sox?
So why do we need this? We don’t.
Like most things in life, Dave Chappelle has already shown why this is a terrible idea.