What’s up everyone, it’s your pal NWI_Steve pinch-hitting for the 108ers. You come to these guys for hard-hitting #content, and I hope I’m able to deliver what you’re expecting. The fellas have given the Sox many inspirational promotion ideas over the years, but I think they missed one that would be gold! Over this franchise’s history, they’ve undergone many different looks with their uniforms. In fact, I don’t think there’s been any team that has existed for as long as our Sox that has undergone as many uniform changes. So why not capitalize on this?
In recent years, we’ve seen the team do giveaways for some of their throwback uniforms to much fanfare. My personal favorite was the 1917 throwback to celebrate the centennial anniversary of the World Series winning team.
So here’s the genius idea, and Brooks Boyer if you’re reading this (and why wouldn’t you be), I want some form of credit for this. Every Friday home game, the Sox do #Flashback Friday where they wear a throwback uniform from the team’s past. This season, the team has 11 Friday home games on the schedule so think of the attendance bump they could get from doing a giveaway of these throwback uniforms. The possibilities are truly endless with some of the off the wall and crazy uniforms this team has had in the past.
Next season if the Giants come into town, they could wear the 1917 throwbacks to rub it in their face on more time that the Sox won that World Series. If the Red Sox are in town on a Friday, they could wear the infamous 1977 Southside Hitmen throwbacks and the 108ers could lovingly wear their Jersey Demolition T-shirts to commemorate the occasion.
All the while, the Sox could give away replica jerseys to the first 20,000 fans helping to ensure an uptick at the gate. If there’s one thing we know about Jerry Reinsdorf, if he has an opportunity to line his pockets a little more he will take it. This idea wasn’t even that tough to figure out if I could come up with it. Plus the Sox would be able to do social media campaigns around the #FlashbackFriday idea to spur interest on the interwebs. I know this will be a little bit of an unpopular opinion and I need to stay true to the #brand so here goes: the ‘83s are becoming a little stale. I think this team has several throwbacks that are cooler that we simply never see. I’d love to see something from the 1930s and 1940s era when ‘Ole Aches and Pains, Luke Appling was manning short at the Baseball Palace of the World (by the way, why doesn’t the franchise’s all-times hits leader who happens to be in Cooperstown have a statue?).
Someone in the marketing department has really dropped the ball by not implementing this idea. I’m sure now that I’ve put it out there, it will be implemented so remember where you heard it first. For good measure, here’s a pic of Bobby Jenks looking #108thicc in some 1930s throwbacks from a few years ago.
Check out the interview we conducted with NWI_Steve here